Search engines other than Google are out there. Bing and Yahoo control 33.6% of the market right now. It would seem that Bing and Yahoo process 80% or more searches related to education, automotive, and telecommunications. Marketing types have noticed that Bing converts traffic better than Google. Bing’s demographic might cause this by being more mature, and having money to spend. If you have Google SEO going, you are able to see results on other search engines as well. Bing and Google are different from each other based on their keywords. Google however wants to understand what people put into the search engine more specifically than Bing.
Bing is not as widespread as Google can overreach. Bing demands users make targeted keywords whenever possible. Bing’s SERP or Search engine results page requires exact keywords. Domains also have to have a keyword. Bing would rather show local results first while Google shows results all over Google maps, focusing on relevant topics as opposed to Bing’s straightforward nature. In 2009, Google decided to disregard the meta tag. There are articles on why you should not use meta words. A lack of metawords is to blame for this.
With Bing, metawords can increase rank visibility. Google analyzes trust by measuring the PageRank, which means domains that link to your content. A website needs to have good content to appear relevant to the search term. Bing however, is a different judge of quality compared to Google. Bing ranks your website high if there are organic backlinks with already set domains, in particular domains with .gov, .edu, and .org. For Google, backlinks are what indicates a sites’ authority on the Internet right up there with content. With Bing, link count is heavier and domain age, .gov, .edu, and .org are considered trustworthy sites due to the name of the link as being aligned with government, education, or organization.
If Bing wants you to rank well, you must earn tweets, shares, and likes and #1s as much as possible. Google will be treating Facebook and Twitter like any other normally indexed pages. Bing believes that social signals are a key ranking factor. Search results will show up as your Facebook friends and Twitter business ratings. Bing is also about multimedia content while Google relies heavily on text content to factor in results. You do not need to build a Flash website that beefs up your content with images, videos and audio files. Google doesn’t really do Flash websites, which is a weakness of the website. Bing emphasizes its use of multimedia websites as well as Flash. Other SEO differences include submitting your website to be indexed by Bing, for indexing instead of Google crawling your pages infrequently despite your use of keywords. Bing and Google both have advantages especially using Google Adwords. Google Adwords allows your results to be seen all around the web using display ads, video ads, search ads, and app ads. But Bing features the yellow pages while Google displays the bagel shop closest to home.